The cost of maintaining old customers is much lower than expanding new customers, so how does the enterprise micro mall increase the re-purchase rate of old customers？The following desert wind share some suggestions, if your micro mall is still in the early stages, there are not too many old customers, then from now on we should cherish every single order, keep your precious resources in the early stage。

First, control product quality and price

Only high-quality products can really leave a deep impression in people's minds。Of course, only the high quality of the product is not enough, reasonable product prices are also an important means to improve customer retention。

Two, integrity management, establish a reliable reputation

A good mall, backed by a good reputation, can attract more loyal customers。

Third, improve customer satisfaction

Through the customer satisfaction survey, we can understand what customers need and what is valuable to them, so that customers can be satisfied with the product quality and service quality of the store, so as to enhance customers' satisfaction with the mall。

Fourth, improve the overall service quality of the mall

Mall to ensure the quality of products and information quality at the same time, optimize the shopping process。

Fifth, establish network community groups to strengthen communication with customers

Community can achieve the purpose of mutual communication between customers, which is an effective way to cultivate stable customer groups. The use of online community can make customers have a certain sense of the same, and it is easy to generate a sense of closeness when they get together, which can effectively cultivate mutual emotional dependence and cohesion, and increase the rate of return。

Sixth, the implementation of vip membership system, the use of promotional means

vip members can be provided with free gifts, free delivery, etc., to increase the return rate of customers to the store, thereby enhancing the customer return rate。Promotions such as discounts on holidays and discounts for repeat customers are also available。

In summary, there are mainly the following aspects:

1. Customer satisfaction has always been an important influencing factor of mall loyalty, and satisfaction is the leading factor of store loyalty。
2. Trust is decisive。
3. Intrinsic value affects customer loyalty。

How to increase the re-purchase rate，Through these methods，More or less, it can also attract some old customers，After all, they already approved your shop，Trying to reactivate them，It's not that hard，Use e-commerce erp to push real time care SMS, email, new, promotion reminders and so on，Can remind customers of the past memories。